8 years ago, our parent company Alpha.One was born out of a clear need from marketers to make science-driven decisions about the effectiveness of their creative content. We’ve since employed neuroscientific principles and methods such as fMRI and EEG on behalf of some of the biggest brands in the world to help them understand what makes effective content.

One of the most popular neuroscientifc methods is eye-tracking, but running an eye-tracking study is expensive and time consuming. However, over the last few years we have collaborated with leading data scientists and computer vision experts to create expoze.io, a platform that uses AI to predict saliency (visual attention) in a similar way to eye tracking, without the need for participants.

But the world is constantly changing. The media landscape is becoming increasingly digital and channels like YouTube are consistently growing in popularity. So, to help our clients stay ahead of the curve, we’ve leveraged our Neuroscience expertise and combined it with the power of expoze.io to create Junbi – a platform that can comprehensively pre-test and benchmark your YouTube ad to give you a better idea of how you compare, and make scientific testing more accessible for YouTube ads.